Girl Crush: Sophia Amoruso

There’s nothing I love more than a real role model to aspire to. Reality stars and Hollywood wannabes seem to fill the spot too quick for some, but their success isn’t very motivating. Although Miranda Priestly and Emily Charlton are two of my all-time favourite girly inspirations, I adore anyone with a real drive their career and in the fashion industry. Sophia Amoruso is the founder and owner of Nasty Gal, one of the most stylish and popular fashion stores among young women. How did Sophia reach this point? Well it all began with a little but no so little eBay store under the name of ‘Nasty Gal Vintage’, selling vintage designer pieces.

By 2008, Nasty Gal, (names after the 1975 album by Betty David) grew as a retail website and quickly sparked attention from social media and bloggers for it’s new take on high street fashion. With a large audience, Nasty Gal also brought in a very large revenue.

For me, Sophia is particularly impressive as she always point out hard work is how she achieved her goals, there was no easy shortcut, it took dedication and time to make Nasty Gal the success it is today. Sophia handled everything in the early stages, including the buying, photography and product descriptions. Sadly, in January this year, Sophia announced she’s stepping down as the CEO of Nasty Gal but it’s still such a well established company, she deserves to be in my “Girl Crush” list. Today, Nasty Gal continues to grow into a mega-brand and fashion label icon. Sophia’s best-selling book,  #GIRLBOSS is one of my all-time favourite non-fictions and is so inspiring. It motivated me to work so much harder on my blog, creating something I’m immensely proud of. Go Sophia!

[photo cred: 2]

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