Is Blogging Just Putting in the Work and Getting Nothing Back?

Winter OOTD // Anika May // // @imanikamayBlogging is one of those very tricky careers. In fact, working online is a very tricky thing. Many people have doubts about it, and it’s something you can never really understand until your part of it.

On a regular basis, I hear:

“What’s the point?”

“Are you trying to be a celebrity?”

“Why don’t you just get a real job?”

“Do you think you’re special?”

“Anyone can take selfies and post them on Instagram.”

“Blogging and the internet is superficial.”

“Are you trying to be like [insert famous vlogger here]”

“You don’t even earn money.”

“If I was you, I’d just give up.”

“Blogging is for lazy people.”

And the doubts keep coming. They come from people closest to me but I still keep going. I still keep trying, and the reason I keep pushing on is because I love it so much.

Winter OOTD // Anika May // // @imanikamay Winter OOTD // Anika May // // @imanikamay Winter OOTD // Anika May // // @imanikamayI didn’t start a blog to have more followers than my friends, I didn’t create this corner of the internet to earn a gigantic pile of cash, and I don’t continue blogging because I want to be famous. In fact, I’d hate to be famous.

I started my blog as a project. And I continued my blog because I love everything from the creativity to the publishing. From the moment I get a blog post idea, or the moment I capture a perfect photo, I feel inspired and I want to share it online. That doesn’t mean blogging isn’t a real job and that certainly doesn’t mean I’m superficial.

On the contrary, bloggers are some of the most down-to-earth, humble people I have ever had the privilege of working with. The blogosphere is a colossal network of creatives, sharing content from every category under the sun. I’m not even going to try and name them all. Genuine bloggers and creatives don’t just make these online profiles to stand out and show off. They create accounts to express themselves, and share what they love. Isn’t that the best part of the internet?

A lot of us put a ridiculous amount of work in without getting anything back. For example, this post isn’t sponsored, it’s unlikely I’ll earn money from this post, but I’m sharing it because it makes me happy. It’s a form of expression.






Winter OOTD // Anika May // // @imanikamay Winter OOTD // Anika May // // @imanikamay Winter OOTD // Anika May // // @imanikamayIf blogs were full of sponsored content and paid partnerships they wouldn’t get anywhere. And if that’s all blogging was, we would all just purchase a bunch of fake followers and rake in the money. However, we put in the hard work and we dedicate ourselves to our blogs because we absolutely adore the industry and the new skills we learn with each post.

It’s not all about the money, and you don’t need all the money in the world to get started. The great thing about blogging is that you don’t have to be a multi-millionaire to feel successful, we’re all equals. Sure some may have more followers than others, but numbers don’t equal happiness or victory. The fun part is putting the work in, and the benefits aren’t just a bag of cash.

I can’t lie – it is very exciting to be paid for the hard work you put in. It’s a thrill and a boost to know a brand you have admired for years now wants to offer you money in exchange for the content you have the ability to produce. That side is amazing.

We chase those opportunities too. If blogging meant sitting back and waiting for brands to come to you, it would be the best career in the world. But it also includes approaching the people who may intimidate you, and believing in yourself, your audience and most importantly, your content.

Blogging has provided me with more opportunities than any other job could possibly offer, and I’ve been able to keep in touch with my favourite industry (fashion) while keeping up with my hobbies (writing, reading and photography), make new friends (hi, friends) and still work from home. It’s the best, and it’s such a satisfying area of work.

To those who say blogging is easy… where do I begin? Sure you work from home, and you get exciting opportunities, but you also work outrageously hard to produce high-quality content on a regular basis. You’re an accountant, an administrator, a writer, an editor, a photographer, an agent, a manager, a graphic designer and a walking box of bright ideas. It’s not just snapping a few selfies and receiving free stuff. We don’t chill in PJs all day and get £1000 a week. And we are not lazy. A lot of bloggers actually work full or part-time while blogging on the side (let’s have a round of applause for them). Bloggers don’t usually work the 9-to-5 shift, it’s more of a wake-to-sleep shift.

Winter OOTD // Anika May // // @imanikamay Winter OOTD // Anika May // // @imanikamayThe job isn’t a walk in the park, and we sure put a lot of work in, but we get so much more back. I’m not talking £££, I’m talking contentment, a joyful career, flexible work hours, creative expression, new friends and opportunities, new experiences, learning so many new skills and everything in between.

So is blogging just putting in a load of work for free and getting nothing back? Well, I say no. It’s not. It’s putting work in and getting so much more back. And we put in the work because we love it.

This post (or rant) was inspired from Zoella’s vlog: Deep Car Chats & All Things Fragrance

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