The fashion industry is the second largest polluting industry in the world, the production and distribution of the crops, fibers, and garments used in fashion all contribute to differing forms of environmental pollution, including water, air, and soil pollution. While many still love to shop with brands they have loved for years (including myself), I do think it’s really important to consider our environmental footprint when it comes to where we buy clothes, and help the earth is any way possible. For Black Friday this year, I thought it would be fun to share some of the discounted items from a bunch of my favourite sustainable brands while they’re affordable!
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. They source the most beautiful and sustainable fabrics possible to bring those designs to life quickly. They make their pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing. As they grow, their goal is to push harder to create more sustainable fabric options.
AMUR is a clothing collection created in New York City that was born from the concept that great style does not have to come at the expense of our environment—and that design can strike a balance between beauty and good intentions. Creative director Sofia Shannon worked for several New York fashion labels before creating AMUR. “Nature,” she says, “is the ultimate luxury.”
Tome was founded in 2011 in New York City. Every TOME piece is ethically produced, with a view toward inclusivity and diversity. TOME was involved in the inaugural CFDA Lexus Fashion Initiative from 2015-2017, moving the needle on industry sustainability, and transforming the business into an environmentally and socially conscious vision.
Organic Basics was created in 2015 by four Danish men who wanted to change the fashion industry. They all have a passion for sustainable, conscious fashion and decided it was definitely about time that somebody broke the traditionally bad standards of the fashion industry and the poor life cycle of our underwear.
People Tree is recognised by customers and the fashion industry as a pioneer in ethical and environmentally sustainable fashion. For over 27 years, People Tree has partnered with Fair Trade producers, garment workers, artisans and farmers in the developing world to produce ethical and eco fashion collections.
Although on the pricier side, Stella McCartney’s commitment to sustainability is evident throughout all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company. Their promise is to never use leather or fur and pioneer new and alternative materials while utilising cutting edge technologies.
H&M believe that sustainable fashion and design should be available to everyone. Their vision is to lead the change towards a circular and renewable fashion industry, while being a fair and equal company. You can read more about H&M’s mission on sustainability here.
What sustainable brands are you shopping at right now?